During the summer term I worked on a brand identity project for a charity organisation called ‘ADHD Rural Connect’, which is a workshop for young people with ADHD that gave them opportunities and skills to enter the rural farming industry. The main task was to design a logo that would convey the charity’s ideas and values effectively. We also needed to showcase how the logo would be used by presenting merch, presentation design, billboards and other uses. I chose to work on the project with two of my classmates. The charity founder Hugo did not have any branding or design when we first met him apart from a leaflet, which Hugo was not too keen on. The design was a little dated, and the colour palette was an overused purple and green for Scotland. During the first meeting with Hugo, it was clear that he was passionate and enthusiastic about this charity. It was exciting to know that Hugo wanted something brand new and fresh. We had a lot of freedom to come up with ideas on what the logo and branding could look like. There was not anything Hugo was particularly set on doing, and he let us have free rein for most of the project. We got the opportunity to visit the farm in person, which was exciting as we were able to see where the workshops take place. At the end of the project, we presented our final brand identity to clients and decided to choose our logo for their charity.