Industry

Editorial Design, Typography

Client

Hong Kong Travel

Hong Kong: Beyond The Skyscrapers

The Approach

Hakka people are a Han Chinese sub-ethnic group who settled in parts of China, including Hong Kong. The fa tai, or “patterned band”, is a personal adornment worn by Hakka women. These bands carry cultural significance, as they are often given as wedding gifts, demonstrating honour. In the guidebook and poster campaign, the shapes of the symbols reflect both the grid patterns of band weaving and the inherent imperfections of this handicraft.

Dazzle Logo Creation
Dazzle Logo with sign vertical
Dazzle Logo with sign horizontal
Large Project Gallery Image #1
Large Project Gallery Image #1
Large Project Gallery Image #1
Large Project Gallery Image #1