Industry

Animation

Client

Secret 7" x WarChild

Celebrating 10 Years of Art and Music

Main Project Image

The Approach

Previously Secret 7” had a jukebox designed for their 5th anniversary, so it felt fitting to bring back the visuals of a jukebox for their 10th anniversary. Due to the mechanisms of jukeboxes, especially older ones, they can often play random songs. This ties back to Secret 7”s twist that the sleeve design and musician on track remains anonymous until it’s purchased. Album art is also sometimes featured inside the jukebox. This felt like a good way to showcase the artists involved with Secret 7” throughout the years.

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Large Project Gallery Image #1
Large Project Gallery Image #1
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The Campaign

The animation campaign could not only be played on Secret 7”s Instagram, but also played as an animation advertisement in busy public areas. QR codes can then be displayed to take people to War Child’s website where they can donate. 10th anniversary sleeve designs can also be given out randomly to people who donate. This would encourage more people to support War Child’s cause.