Based on the history of alewives are their impact on the community in medieval Europe, Tale Teller celebrates the female brewers that kept people alive when water wasn't safe to drink. Alewives would run alehouses, a place where community was formed during the many hardships people faced. Strangers were brought together over drinks, sharing stories and gossip of everyday life. Tale Teller aims to bring this community back together for the younger generation. In the brewing process, alewives often kept cats to protect the grains from mice which played a significant role in medieval Europe. Today cats still symbolise guardianship along with a sense of mystery which is displayed in the bottle neck labels - each cat tells a story.